How Domain Names Work
The very first step towards creating a new e-commerce store, is purchasing a domain name for the website.
When you enter your website name in a browser, that request is
– sent to a global network of servers called the Domain Name System or DNS
– the DNS looks up the name-servers associated with your domain, and forwards the same to your hosting firm
– your hosting provider, then, forwards the request to the IP where your website is hosted out of
– finally, the data is sent back to the receiver and displayed in the browser
There are multiple types of domain names, ending in abbreviations that echo their standard type of website
– .com is short for Commercial, and is the most common domain in use
– .edu is short for Education, and hence mostly represents centres of learning
– .gov represents Govt websites (it is a restricted domain shorthand, and not up for public use)
– .net represents Network, and while initially it was supposed to be somewhat a restricted level domain, it has now become one of the most popular ones, right after .com
– .org represents Organisation, and while initially intended for only nonprofits or charities, that has not been upheld, so the next time you see a .org website, it may or may not be a nonprofit
– .io was meant to be a Country Code Domain Extension (ccTLD) for the British Oceanic Territory, but has been adopted by many tech startups, because of resemblance to input/output nomenclature in tech
– .ai is a Country Code Domain Extension (ccTLD) for Anguilla, but many AI startups have started using it because of its novelty
For your e-commerce store, you should be strictly looking at using a .com domain, and not ccTLD domains.
Choosing a Domain Name
The main pointers that you should be going through while choosing a domain name for your website are as follows:
– KEYWORD RESEARCH
– For SEO purposes, you should be choosing the best possible domain name for your website. Tools are available on websites like SemRush.
– If you have any intention at targeting your website to a global audience, you must refrain from choosing a ccTLD domain, i.e. – domains like .us, .uk, .in, etc.
– Any standard .com domain shouldn’t cost you more than 15$ annually, without add-ons. If you are being charged more, it would be a good idea to verify the site credentials. Purchase of any custom domain, however, is different
– While buying any domain name, support offered and the reviews of the support system must be verified; Websites like Trustpilot are good options for checking the veracity of claims made on the site.
That being said, let’s look at a list of our pick for the Top 3 Domain Service Providers currently.
Domain.com is one of the oldest registrars and the biggest player in the space.
– Support is good and prompt
– Reliability is there, it’s one of the oldest names in the field
– User panel is good in outlook, and easy to use
– Prices are stable, and bracketed
– No con as such
Domain.com is the most reliable name when it comes to a new domain, however, their prices could 1-2$ higher than the other names on this list. But quality wise, it’s top notch.
Namecheap is another domain and hosting service provider that has been around for a while now. Its services include TLDs, SSL, multiple types of hosting, website builders and another assorted technological products.
– Support is prompt and helpful
– Prices are stable and cheaper than domain.com in general
– Reliability is there – it’s an established name for a while now
– Lots of add-ons available
– Control panel could be better in design
Namecheap is a good enough option as any for starting out for your e-commerce store.
Bluehost is a well-known name in the space; mostly because of extensive marketing and quite a large user base.
– Sleek user panel – easy to use and a lot of functionalities
– Lots of add-ons available
– Prices are cheap and at par with Namecheap
– 30 Day Money Back Guarantee, so if it doesn’t work out, you can always get a full refund
– Support is not very good, and it’s a known fact – however, for a standalone domain purchase, it might not matter that much
– Renewal costs tend to be high
Domain.com and Namecheap are, in our opinion, the two best bets for overall domain purchase. Bluehost has a nice modern admin panel and is good too, but support can be lacking.
Do let us know if we can help, or if you have any questions. We are happy to help!
If you are looking for custom services, do check out our Services tab for solutions. We have tailor made long-term offerings for start-ups, personal projects, SMEs and brands; as well as standalone deployments.